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Conversion optimization

Conversions come in a lot of different shapes and sizes. The most well known conversions are the moments when a visitor is persuaded to buy a product or to sign up for a newsletter. But, steps for entering and modifying information are also conversions. There are many more moments when actions are performed by your visitors or users, and these are also known as conversions.

Defining Conversions

When building your website or web application it is important to first define your important conversions. What are the key actions your organization would like online visitors to make? Which results are important for your mission? Pagebuilds helps you answering what you would like to know, regarding your online visitors.Pagebuilds automates reporting, so you can spend time and effert on the actual optimization.

Conversion Analysis

Once the conversion points are defined its important to perform interim analysis. During the analysis we will check to to see if the KPIs were achieved and/or if there are extra conversion moments that could be made. This happens through looking at the behavior of your users and visitors. How do they move about on your website or web application? Why are some of the conversion goals not achieved? And where can the results be improved? These are questions that can be answered with conversion analysis.

Conversion optimization and A/B Testing

The primary goal of conversion optimization is to increase the results and effectiveness of your web application or website. Conversion optimization is important if you want to maximize your results. In order to have the highest results possible for your investment several different scenarios will be tested within your website or web application. This will be done with A/B testing. These test results give direction on how to optimize your conversion points, which leads to higher conversion percentages. This process leads to higher profit and lower costs.

How Pagebuilds can help you

Conversion optimization is an important aspect within our daily work. If you would like to optimize conversions, we offer you a solution that works. And not just a solution that works for now. With Pagebuilds you have a sustainable resource with a lot of experience in maximizing results of websites and web applications.